Tory Burch's Popularity Has Soared, But These 7 Bags Have Always Been *It* (2024)

Tory Burch's Popularity Has Soared, But These 7 Bags Have Always Been *It* (1)

If you, at any point in time, have been a fan of Tory Burch, let's walk down memory lane for a moment. Think back to the first thing you everwanted from the brand. Did you, by chance, beg your parents to buy youthoseballet flats—the ubiquitous round-toe shoes with the metal monogram hardware? Or maybe you were vying to get your hands on one ofthebuzzy belts? No matter what was on your wish list, there's no denying thatTory Burch has created some of the most coveted items of our generation.It's a fact that flies in the face of the historically narrowvisionmany people in the industry have held about what this brand offers—it's been typecast as a luxury label that only providespreppy apparel for theold-money crowd. However, the truth is that Tory Burch offers so much, and it seems that people are finally recognizing it.

In the past three seasons, we've seen the brand'spopularity surge—partly due to the high praise from industry insiders atThe New York TimesandThe Washington Post.And while it's no doubt delightful to see the brand getting its well-deserved dues, we have to set the record straight: Tory Burch hasalwaysbeen popular. For those of us who have cherished Tory Burch's collections since adolescence, we've always known that this brand is it. That's not to say thatit hasn't gotten praise from high-up places over the years—Tory Burch won the CFDA Accessory Designer of the Year award in 2008, in addition to theconstant culturalfervor surrounding the brand. What we're saying is that those who have beenTory Burch stans from the beginning have never slept on this brand—especiallyits handbags.

Long before the brand went viral, those in the knowwere well aware that Tory Burch offered some of thebest luxury bags on the market. But whatexactly makes them so good still to this day? In an effort to answer that question, we're digging deeper to share a bit about the brand's history and why you should be shopping from the brand. Plus, we rounded up the seven bestTory Burch bags based on functionality, popularity, and longevity to prove our point. Fair warning: Youmight find the next item you covet from Tory Burch ahead.

About Tory Burch

Tory Burch's Popularity Has Soared, But These 7 Bags Have Always Been *It* (2)

(Image credit: Launchmetrics Spotlight)

In a few months, theTory Burchbrand will celebrate its 20th anniversary. It's incredible to reflect on how much the label has evolved since it was founded in 2004. In that time, the Pennsylvania-born designer has not only managed to build an empire estimated to be worth $1.5 billion butalso carved out a spaceof her own in a crowded field. The brand's success isn't something to be taken lightly considering how many challenges arise for women starting their businesses, much less privately held ones, in the fashion industry. That fact isn't lost on Burch, asthroughouther career, she's committed herself to making sure she helps fellow entrepreneurs in the fashion space and beyond through the Tory Burch Foundation, whichshe launched in 2009 to help small, female-founded, and BIPOC-founded businesses receive loans and resources. Unlike other leaders paying lip service to changing things, Burch has always been about doing thework.

That drive has, in many ways, been the force behind not only her charity work but also the brand's recent "renaissance." You see, Burch has long held the titles of creative director and CEO, but when her husband, Pierre-Yves Roussel, joined the team in 2019, she could shift her focus entirely to the collections. As we said earlier, Burch puts in the work, and her larger hand in recent ready-to-wear collections has not gone unnoticed.Lyst reportedthat searches for the brand increased by15% in 2023, proving that Tory Burch is more popular than ever before. But the item that's seen the most buzz isn't the trendyballet flats or evenready-to-wear looks that lit up social media—it's the bags. For so many, Tory Burch's bags encapsulate what this brand is all about: adapting classic staples for contemporary life. It's really no surprise that we've seen the brand's bags blow up, but if you are wondering which styles are worth buying, you'll want to keep reading. Ahead, we're spotlighting the best Tory Burch bags, so without further ado, let's get into it.

1. Tory Burch Bon Bon Mini Bag

Tory Burch's Popularity Has Soared, But These 7 Bags Have Always Been *It* (3)

(Image credit: @himichelleli; PICTURED:@fridacashflow)

When it comes to bags that speak to the house's ability to strike the perfect balance with accessories, none do so quite as much as the Tory Burch Bon Bon Mini Bag. Released in the Pre-Fall 2023 collection, the style gives the classic handbag silhouette a contemporaryspin by playing with proportion, colors, and hardware. It's the ideal purchase for those looking for a bag that's both functional and fun.

Shop the bag:

Tory Burch

Bon Bon Spazzolato Mini Top-Handle Bag

You've heard of the little black dress? Consider this its cousin, in bag form.

Tory Burch

Bon Bon Calf Hair Mini Bag

With animal prints making a major comeback, this mini bag is the perfect purchase.

Tory Burch's Popularity Has Soared, But These 7 Bags Have Always Been *It* (6)

Tory Burch

Bon Bon Colorblock Mini Bag

Red is one of the hottest colors right now (excuse the pun).

Tory Burch's Popularity Has Soared, But These 7 Bags Have Always Been *It* (7)

Tory Burch

Bon Bon Spazzolato Mini Top-Handle Bag

The glossy Spazzolato leather on this bag is so good.

2. Tory Burch Lee Radziwill Bag

Tory Burch's Popularity Has Soared, But These 7 Bags Have Always Been *It* (8)

While the buzz surrounding the brand's bags may seem new, don't get it twisted. Throughout the history of this house, there have been numerous styles that have managed to reach cult status. TheTory Burch Lee Radziwill Bag is chief among them. Since its debut ontheF/W 18 runway, the style has remained a mainstay in the brand's bag offering and is coveted by collectors everywhere. What's made it relevant for so long is the innate timelessness of the bag. It's been reimagined into various sizes, silhouettes, and textiles over the seasons but always features the signature belted strap hardware, ensuring that it will always be a solid long-term investment no matter what version of this bag you buy.

Shop the bag:

Tory Burch

Lee Radziwill Double Bag

Featuring multiple pockets, this bag is big enough to hold your laptop.

Tory Burch

Lee Radziwill Cat Eye Bag

The bag style also comes in a trapezoidal east-west silhouette that features a detachable crossbody strap,interior card pockets, and the bag's signature belt closure.

Tory Burch's Popularity Has Soared, But These 7 Bags Have Always Been *It* (11)

Tory Burch

Lee Radziwill Woven Leather Double Bag

The woven-leather exterior makes this bag even more luxurious.

Tory Burch

Lee Radziwill Pebbled Double Bucket

In addition to the trapezoidal and double shapes, this bag comes in a bucket-bag silhouette!

3. Tory Burch Fleming Bag

(Image credit: @lefevrediary)

If you wanted further proof that Tory Burch has long been the purveyor of posh purses, look to the Fleming Bag series. Released in the brand'sS/S 18 collection, this bag is characterized by its soft leather fabrication covered in pin tucks that create a diamond pattern and is adorned with a bombé moniker. Over the years, the Fleming bag has been reimagined by the house to come in various silhouettes, including a classic flap shoulder bag, barrel bag, tote bag, and crescent bag—making it one of the easiest styles to incorporate into any wardrobe.

Shop the bag:

Tory Burch

Fleming Convertible Shoulder Bag

The adjustable chain strap allows you to wear this bag both as a shoulder and crossbody bag.

Tory Burch

Fleming Soft Barrel Bag

It's worth pausing for a moment to zoom in on the pin-tuck detailing on this bag because it's that good.

Tory Burch

Mini Fleming Soft Crescent Bag

In addition to the chunky chain strap, this version of Tory Burch's Fleming bag comes with a detachable leather crossbody strap.

Tory Burch's Popularity Has Soared, But These 7 Bags Have Always Been *It* (17)

Tory Burch

Fleming Mini Quilted Chain Tote Bag

Although this bag is smaller, it's still spacious enough to fit your phone!

4. Tory BurchEleanor Bag

Tory Burch's Popularity Has Soared, But These 7 Bags Have Always Been *It* (18)

For those shoppers looking for a bag that melds functionality and fashion, there's no better item to buy than Tory Burch's Eleanor Bag. First debuted on the F/W 20 runway, this silhouette draws inspiration from the traditional box bag but has been given a modern upgrade thanks to the curved edges, sculptural hardware, and vibrant colorways. If that weren't enough to sell you, the more useful elements of the bag should, as they feature a spacious interiorwith multiple pockets and enough space to fit aniPhone 13 Pro Max or Samsung Galaxy Note 20. In addition, it has an adjustable strap that allows you to carry the bag easily as a shoulder or crossbody, depending on your needs. Basically, this bag has it all.

Shop the bag:

Tory Burch's Popularity Has Soared, But These 7 Bags Have Always Been *It* (19)

Tory Burch

Small Eleanor Convertible Shoulder Bag

Barbie would approve.

Tory Burch

Eleanor Small Bag

Blackembossed Italian leather? Say no more.

Tory Burch

Small Eleanor Rectangular Bag

You can also shop this signature style in an elongated silhouette.

Tory Burch

Small Eleanor Bag

Just when you thought the brand's signaturemonogram logo couldn't be more eye-catching, this one features a disco ball–like finish.

5. Tory Burch Ella Tote Bag

Tory Burch's Popularity Has Soared, But These 7 Bags Have Always Been *It* (23)

(Image credit: @valerialipovetsky)

Despite being released in 2008, Tory Burch's Ella Tote Bag has continued to be one of the brand's best-selling bags. Just recently,Lyst reported that this style was the most-searched item from the brand in 2023, which makes sense once you get a closer look at the bag. The Ella Tote's popularity is a no-brainer because its oversize silhouette and prominent logo make it the perfect everyday carryall. But what truly makes it uniqueare the various adaptations made to the style over the years. We've seen adaptations that play with the bag's size, the hardware, and even textiles—for the latter, the baghas been fashioned fromrecycled nylon, woven raffia, and even innovative alternative leathers. It's the innate wearability and versatility of the bag that's made its appeal long-lasting.

Shop the bag:

Tory Burch

Ella Chain Soft Tote

The Ella Tote silhouette has been reimagined by the house in various ways over the years, including in the dreamy puffer-like version.

Tory Burch

Mini Ella Bio Tote

The brand now offers this best-selling style in an innovative alternative leather that's eco-friendly. The Bio line offers the style in three sizes and seven colorways including black, sand, and white.

Tory Burch

Ella Chain Tote

In addition to the brand's sustainable alt-leather iterations of this bag,it offers one made from recycled nylon that comes in four colorways.

Tory Burch

Ella Raffia Mélange Chain Tote

Once spring rolls around, you'll be so happy you bought this bag.

6. Tory Burch T Monogram Bag

Tory Burch's Popularity Has Soared, But These 7 Bags Have Always Been *It* (28)

While it's true that almost every luxury house has a jacquard handbag stylethat featuresits logo prominently, nonehas that special "touch" that's signature to Tory Burch bags. We saw the house release its first version of the Tory Burch T Monogram Bag inits S/S 21 collection—it came in the form of a '70s-inspired shoulder bag. Since then, the series has expanded to include various colorways, textiles, and bag shapes. You can shop the monogram bag not only in multiple colors (including black, ivory, cherry, and almond)but also in every silhouette under the sun—bucket bags, barrel bags, tote bags, baguettes, crescent bags, and so on. It's the brand's continuous attention to detailin transforming themonogram print that makes it a must-have for collectors.

Shop the bag:

Tory Burch

Small T Monogram Shoulder Bag

Are you searching for a functional monogram purse? Look no further than this Tory Burch shoulder bag. It features a '70s-inspired shape, multiple pockets, and an adjustable strap.

Tory Burch

Mini T Monogram Tote

The ivorywoven jacquard on this bag looks so luxurious.

Tory Burch's Popularity Has Soared, But These 7 Bags Have Always Been *It* (31)

Tory Burch

T Monogram Small Marshmallow Leather Satchel

Ever since the brand released this '90s-inspired silhouette in the F/W 22 collection,it's been unable to keep it from repeatedly selling out.

Tory Burch

T Monogram Perforated Mini Barrel Bag

One of the best things about Tory Burch's bags is that theyhave timeless shapeswith a luxurious touch—seethe barrel bag above as proof.

7. Tory Burch Kira Bag

Tory Burch's Popularity Has Soared, But These 7 Bags Have Always Been *It* (33)

(Image credit: Jeremy Moeller/Getty Images)

Lastly, we'd be remiss if we did not mention the Tory Burch Kira Bag. Released in 2021, the bag is arguably one of the brand's most timeless designs. Characterized by its compact flap shoulder bag silhouette, the style often uses quilting to make various textiles feel more luxurious—e.g., bags made from textured leather or soft velvet. In addition to playing with texture, the style allows consumers to play with proportions and styling. The Kira Bag comes in multiple sizes and features an adjustable strap, allowing it to transition from day to night effortlessly. The bag is a prime example of how the brand has always managed to make classic items feel10 times cooler.

Shop the bag:

Tory Burch

Small Kira Ruched Convertible Shoulder Bag

Trust us, you'll wear this all the time.

Tory Burch

Mini Kira Velvet Flap Bag

Perfect for the holiday season.

Tory Burch

Mini Kira Tweed Flap Bag

Tweed is always a timeless option.

Tory Burch

Kira Chevron Convertible Shoulder Bag

Thechevron-quiltingdetail on this bag is so chic.

Shop More Noteworthy Tory Burch Bags

Tory Burch's Popularity Has Soared, But These 7 Bags Have Always Been *It* (38)

(Image credit: Launchmetrics Spotlight)

By now, you've hopefully concluded that Tory Burch's popularity isn't unfounded—even if we're only talking about the brand's purses! With such a focus on offering bags that bridge the gap between function and fashion with a capital "F" (or, in this case, a "T"), it's no wonder the brand is so beloved by many. Sure, Tory Burch may be having a "moment" among the fashion crowd, but we know that the appeal ofits accessories will long outlast this moment.

Tory Burch

Swing Satchel

The Swing Satchel draws inspiration from the traditional doctor bag but with a contemporary spin.

Tory Burch

Eleanor Satchel

Partof the brand's Eleanor offering, this handbag is larger than the compact square and rectangle silhouettes but still features the prominent monogram brass hardware.

Tory Burch's Popularity Has Soared, But These 7 Bags Have Always Been *It* (41)

Tory Burch

T Monogram Chenille Studio Shoulder Bag

Normally, the brand's monogram-print bags come in navy or black, but this cherry-red hue is a cool switch-up.

Tory Burch

Robinson Pebbled Chain Wallet

For when you just want to carry the essentials.

Tory Burch

Robinson Pebbled Tote

Your search for the perfect tote for work is over.

Tory Burch's Popularity Has Soared, But These 7 Bags Have Always Been *It* (44)

Tory Burch

Mini Miller Crossbody Bag

You won't regret packing this for your next vacation.

Tory Burch

Mini T Monogram Perforated Leather Bucket Bag

One of the best things about the brand is its attention to detail. Case in point: the subtle monogram print on this bucket bag created by perforations in the leather.

Tory Burch

Robinson Spazzolato Convertible Shoulder Bag

The slate-gray hue of thisSpazzolato leather is stunning.

Tory Burch's Popularity Has Soared, But These 7 Bags Have Always Been *It* (47)

Tory Burch

T Monogram Grommet Mini Crescent Bag

Crescent-shaped bags have never been cooler.

Tory Burch

Reva Clutch

Remember when the Reva reigned supreme in the mid-2010s? Well, it's back to prove that Tory Burch's bags have always been *it*.

Explore More:

BagsTote BagsTory BurchCrossbody BagsInvestment BuysOnline Shopping

Tory Burch's Popularity Has Soared, But These 7 Bags Have Always Been *It* (2024)

FAQs

How did Tory Burch become popular? ›

She popularised her signature preppy-bohemian aesthetic with commercial hits like flats and tunics, driving an estimated $1.5 billion in sales. Since launching her eponymous label in 2004, American designer and entrepreneur Tory Burch has built a global apparel and accessories brand.

What makes Tory Burch unique? ›

Timeless and versatile clothing and accessories that epitomize classic American style. Presented every season during New York Fashion Week, the collection reflects Tory's love of travel, color and unique details. Timeless and versatile clothing and accessories that epitomize classic American style.

Is Tory Burch still a good brand? ›

But by Fall 2023, headlines agreed: Tory Burch was cool again. It was back to Burch, a woman who built a business twenty years ago, whose style has evolved and elevated over time; no longer just—or only—what she was at the beginning.

Which is a bigger brand, Coach or Tory Burch? ›

Coach's brand is ranked #497 in the list of Global Top 1000 Brands, as rated by customers of Coach. Their current market cap is $3.29B. Tory Burch's brand is ranked #373 in the list of Global Top 1000 Brands, as rated by customers of Tory Burch. Their current valuation is $105.71B.

What happened to Tory Burch? ›

In November 2018, Burch married Pierre-Yves Roussel, the former chairman and CEO of LVMH. He became CEO of Burch's company in early 2019 and Burch became Executive Chairman and Chief Creative Officer.

How has Tory Burch impacted society? ›

Recognizing the challenges faced by women in accessing capital and opportunities for business growth, Burch established the Tory Burch Foundation, through which she provides aspiring female entrepreneurs with essential resources such as access to capital, education, and mentorship programs.

How to spot a fake Tory Burch? ›

The hologram and its texture are vital to observe on the paper tag. On a genuine Tory Burch bag, the hologram and brand name should be shiny and slightly raised or bumpy to the touch. This tactile element adds to the authenticity of the tag.

What brand is equal to Tory Burch? ›

1. Coach. Coach is an American fashion house renowned for its high-quality leather goods, including handbags, shoes, and accessories. Like Tory Burch, Coach offers a range of classic and trendy styles, making it a great alternative.

What is a fun fact about Tory Burch? ›

Tory Burch
  • Born and raised on a farm in Valley Forge, Pennsylvania, she was a self-described tomboy who liked sports and hanging out with her three brothers.
  • Launched her own clothing line in February 2004.
  • Opening her 61st boutique in Honolulu's Waikiki [November 2011].

Is Tory Burch luxury or premium? ›

Tory Burch LLC is an American mid-luxury women's fashion label based in Manhattan, New York, United States.

Is Tory Burch in style in 2024? ›

“For Fall/Winter 2024, we continued to explore volume and silhouette in new ways: with sharp edges, unusual textures, and technical sport details. Architectural shapes are engineered from the inside out, an approach used in handbag construction.

What age group is Tory Burch for? ›

Demographic Segmentation of Tory Burch's Customers
DemographicCharacteristics
AgeWomen between 28 and 55 years old
EducationCollege-educated
IncomeAverage income of approximately $250,000 per year
Feb 26, 2024

Why is Coach not luxury? ›

The price point. If you're asking, is Coach a luxury brand? The price point is a big part of the puzzle. While Coach offers the style, heritage and quality of a luxury brand, the price point is much lower than some of the big fashion houses out there.

Is Michael Kors considered a luxury brand? ›

Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under his signature Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens labels.

Is Tory Burch a Millionaire? ›

Her eponymous brand has more than 300 locations around the globe, and her designs are worn by some of the biggest names in fashion. The success has made her a billionaire, according to Forbes. But Burch told the audience that she wouldn't have made it this far without a healthy dose of resilience.

Which celebrity uses Tory Burch? ›

Uma Thurman, Awkwafina, Natasha Lyonne, AnnaSophia Robb, Kathryn Newton, Dominique Thorne, Girl in Red and Geraldine Viswanathan were all in attendance, dressed in their Tory Burch finest front row.

What age group does Tory Burch target? ›

Demographic Segmentation of Tory Burch's Customers
DemographicCharacteristics
AgeWomen between 28 and 55 years old
EducationCollege-educated
IncomeAverage income of approximately $250,000 per year
Feb 26, 2024

Who influenced Tory Burch? ›

The collection she showed in SoHo was inspired by Claire McCardell, a midcentury designer whose name Ms. Burch first heard while taking a women's art history class at the University of Pennsylvania.

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